The world (more precisely, everything measurable) from the perspective of a century-old oak tree in Erlangen. The oak from Erlangen is active in the Social Web. Multiple different sensors of the Talking Tree transfer data to the specially programmed software via its own WiFi station. Then, the data is converted into a Facebook comment, a blog post and a twit; pictures are posted on Flickr, and videos are published on YouTube.
All Social Media Channels of the Talking Tree:
The Creators of the Talking Tree
This project was launched by the Spectrum of Science of the Institute of Geography, University of Erlangen-Nuremberg, and EuroNatur. Siemens is among the Talking Tree project supporters. It is a well-organized PR campaign of corporate communication which in such a way supports the well-understood Social Media Marketing.
Dieser Beitrag ist auch verfügbar in: German