Anyone engaged in online marketing should keep an eye on the most important search engines as regards SEO and SEM. In quarter 1 of 2001 nothing has changed. In comparison to Google all other search engines are insignificant.
Google Global is the undisputed top search engine in the world with a market share of 84.64 %. It is followed by Yahoo Global with 5.15 %, Baidu with 4.30 % and Microsoft’s Bing with 3.91 %.
Original innovators, such as Excite, Lycos and AltaVista remain insignificant.
The one exception is the Chinese market where Google has been banned due to political pressure and Baidu can continue to increase its dominance in the market.